Situation 1: You are meeting with a creative agency that will be responsible for creating the public communications programme to accompany the launch of a new initiative your organisation worked on. Your organisation has a well-established, traditional approach and a rather conservative image. Prior to themeeting, you need to meet with the rest of the organisation to discuss the best approach to recommend to the agency. Pick the most and least effectiveanswer.
A Give the creative agency some guidance in terms of suggested approaches and then expect them to add creative insight.
Most Effective: The most appropriate answer in this case is this option. Providing some guidance to the creative agency will inform them of the parameters in which they need to work and shows that you have completed some analysis of the organisation’s need. Then, stepping back and expecting them to add creative insight makes best use of their skills and expertise.
B Give the creative agency free reign in their approach: they are the experts and they are more likely to come up with something truly groundbreaking without imposed restrictions.
C Instruct the creative agency to reflect the current image of the organisation in their proposals and therefore not to employ anything too unusual.
Least Effective: The least appropriate answer in this case is this option. Instructing the creative agency to reflect the current image of the organisation suggests that you are comfortable with the traditional, conventional approach. Your actions will mean that you miss the opportunity to take a fresh approach in communicating this new initiative.
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Página para preparar el examen situational judgement test de la Unión Europea
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